Life in the Feudal System During Medievel Times - 811 Words

All of the villages had one large farm where all villagers shared as grazing land for their animals. The village also included church land (glebe), the lords hunting forest, and meadows where hay was grown. A farmer usually had two crops; a spring and an autumn crop. The spring usually consisting of barley, vetches, oats, peas and beans, while fall was usually just wheat and rye. Each seed was used in way. The rye and wheat, besides being sold for cash, was used for bread. The barley was used for beer and the oats and hay were fed to the livestock. Different crops are planted on the same field in different years. One year they might plant wheat and then barley the following year. Barley and wheat use and have different nutrients.†¦show more content†¦During the 11th Century, the lord started recruiting middle class freeman with actual skills. These men also had a certain standard of quality equipment. Around 90% of Medieval Europeans were peasants who worked as farmers. Peasants lived in village of about 100 to 300 people, in a one of two roomed hut located around the village green or along the villages dirt road. Village were usually near a river or stream because it then provided them with a source of fresh water and fish. The villages and the land around them were called manors. Manors varied in size from about 900 to 3000 hectares and were owned by a lord. The lord had his own farming area which was around one third of the total area, this was known as demesne. The villagers then farmed the rest of the land. Women in Medieval times were totally controlled by the males of their family. They were expected to obey their father, brothers or any other male members. If a woman was to be disobedient, she would be beaten and was seen as a crime against religion. It was important for women to learn how to use weapons so they could protect their homes when the men of the family were away. Some medieval women held other jobs. There were women blacksmiths, merchants and apothecaries. Others were midwives, workers in the fields, or spent their time writing, playing musical instruments, dancing or painting. A young Medieval woman from aShow MoreRelatedThe High Middle Ages1314 Words   |  6 Pagesrevolt against Roman rule. Christianity survived because it had many teachings that appealed to the downtrodden in Roman society, these teachings being that even though they were suffering they would gain equality and possibly superiority in the next life, Christianity gave them hope. When Emperor Constantine â€Å"converted† to Christianity, this conversion is not fact and often debated, after the Christian God gave him a vision that he would win a battle if he put the sign of Jesus Christ on his soldier’s

Rudy, a Review Essay - 522 Words

Rudy, set in 1975 is an award winning drama in which years of effort are rewarded by a brief moment of glory. The movie is based on the true story of Daniel Ruttiger, but was also known as Rudy among his family and friends. Rudy was five foot and weighed in at a hundred nothing. People around Rudy looked at him as a person without a spec of talent, but what those people failed to notice was his true talent of determination. Rudy was determined to live out his childhood dream of playing football for Norte Dame and nothing was going to stop him. Family, friends, and educational institutions put down Rudy for believing me himself. This was because in the peoples opinion Rudy was too small, dumb, and poor to attend Norte Dame and†¦show more content†¦This might be why the inspirations were such an impact on Rudy. Rudy would listen and memorize the words of Norte Dames coach pre-game prep talk. Rudy would also every game that Norte Dame played and he would never miss a play. Rudy was so fascinated and inspired by the school that he would make it a life longed dream to play and attend the University of Norte Dame. In a movie review article an author shows us how Pete, Rudys best friend, inspires Rudy by saying some important words, having dreams is what makes life tolerable (Richard Harrington, 1). This gives Rudy a reason to reach for his dream and to never give up. With the possibility that anything can happen at any time, Rudy was determined to accomplish hi s goal of playing ball. The second aspect that was noticed bout Rudy was the dedication that he kept consistent. No matter how hard times may have seemed to Rudy, he was too stubborn to give up. He didnt have the grades to attend Norte Dame, so what did he do? He walked into a small catholic school and applied there. He did this to earn credit and to eligible for the fall semester at Norte Dame. That fall semester Rudy got into the school of his dreams and immediately became a hitting dummy for the Football team. Kenneth Turan wrote a review on the movie and he states It meant a lot for Rudy to play football for Norte Dame, his obsessed determination begins to look more inspirational as the movie goes on (1).Show MoreRelatedReview of Rudy Tomedis No Bugles, No Drums677 Words   |  3 PagesReview of Rudy Tomedi’s No Bugles, No Drums What are the major wars in which the U.S. fought? A typical American might mention the Revolutionary War, the Civil War, World War I, World War II, Vietnam, the Gulf War, and most recently, the war in Iraq. However, one war absent from this list proved to be one of the most casualty-laden but least recognized by the American public as a significant war: the Korean War. In his book No Bugles, No Drums: An Oral History of the Korean War, VietnamRead MoreThe Police Involvement Of Police Investigations883 Words   |  4 Pageshard to be confident that the police are in fact being held accountable for their actions. Citizen Investigations The second approach to controlling police misconduct and holding officers accountable for their actions is to form a separate civilian review agency to handle claims of police misconduct (Goff, 2011, p. 198). This would get rid of, or at least limit any bias and increase the objectivity in all investigations. It is the most promising approach for creating lasting reform with relativelyRead MoreEssay on love1370 Words   |  6 Pageswill be examined. It will look at the service they provide in addition to their expansion opportunities. The Grizzly Bear Lodge is family owned. According to the textbook, Management: Leading and Collaborating in a Competitive World, Diane and Rudy Conrad operate The Grizzly Bear Lodge which accommodates 15 rooms (598). They offer breakfast every day of the week, and provide excellent customer service to their customers by seeing to their every request be met. The Grizzly Bear Lodge is onlyRead MoreReview Of The Book Thief Essays1174 Words   |  5 PagesReview of: The Book Thief by Markus Zusak It seems sometimes like the market for young adult literature is written down to the readers, almost in a condescending manner. That is why a book like The Book Thief by Markus Zusak is so refreshing in this sea of cookie cutter romances and fantasies. While classified as a young adult novel, it deals with very serious themes. The book’s cover comes printed with this label: â€Å"It is 1939. Nazi Germany. The country is holding its breath. Death hasRead MoreCareer Options For A Finance1206 Words   |  5 Pagescareers in finance range from under $35,000.00 annually to well over $100.000.00 annually. It is important for the finance major to choose the correct area of finance because the demand in each area will be significantly different. Investment Banking Rudy (2005) noted â€Å"corporate, public, and other financial officers enlist the help of outside experts. Investment bankers help their clients create issues of stocks, bonds, or other types of securities; they also underwrite (insure) and help market thoseRead MoreThe retrieval of a memory can initiate processes in our brain that actively consolidate and1100 Words   |  5 Pagesmemory trace may cause another liable phase to require more processing to keep the memory stable after retrieval; the brain systemically acquires cellular mechanisms to initiate a new round of protein synthesis that saves the trace from degradation. (Rudy CITE) There has been recent issues concerning the relationship between post-traumatic stress disorder and reconsolidation of fear memories brought about by individuals who experience the disorder. Post-traumatic stress disorder, or PTSD, is a psychiatricRead MoreRequiem for a Beast (Theme and Techniques)1210 Words   |  5 Pagesbook. The metaphor bec ame clear when Rudy, the Aboriginal stockman, slowly transformed into the beast. He morphed into a mix of the Minotaur and the Centaur which in Greek mythology represents creatures that were feared and despised except the Centaur at the same time was also viewed as a noble warrior. These attributes were man-made judgements about the Indigenous people of Australia. This spread was a graphic sequence that was also multi-layered. 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(1987), a pair of undocumented Chinese immigrants who have been trained by Rudy (Marin) in the art of walking, talking, and gesturing like Mexican-Americans successfully act Mexican-American in front of a police officer to convince and assure him that they indeed are natives. Of concern to both Lowe and Oboler is the unequal status of minorities as members of the United States national community and citizenry. Basically, the U.S. citizenRead MoreHow Strategic Management Plan And The Human Resource Planning Process1410 Words   |  6 Pagesmanagers and organizational units have no influence over the setting of goals or objectives but are merely recipients of tasks as delegated† (FratriÄ ovà ¡, Rudy, 2015, p ). Once implementation has taken place; an evaluation and follow-up occurs to determine if further adjustment or changes are needed to accomplish the goals. In conclusion, a review of the relationship between the staffing process, human resource planning process, strategic planning, development and implementation helps keep the organization

Nissan free essay sample

Rescuing Nissan from Crisis Running a business successfully can be difficult if we do not know how to manage the entire company. When it is a small business, it is relatively easier to find the problems, and the earlier the problems were found, the easier to fix them. However, when it comes to a big company, it becomes harder to see problems because they usually take time to rise to the surface. Therefore, by the time we find out what is wrong, it can be too late to fix them. The company can lose a lot of money, and at the worst, it can go bankrupt. Nissan, which is the third largest car anufacturing company in Japan, was about going bankrupt in 1999. Nissan once sold one-third of all vehicles in Japan, and in 1975s foreign automakers regarded Nissan as No. l imported car in North America (Magee, 44). However, its debt has risen up to $22 billion in 1999. In fact, Nissans domestic market share, which peaked at 34 percent in 1974, declined to below 19 percent in 1999. Nissans global market share declined from 6. 6 percent in 1991 to 4. 9 percent in 1999, eight-year period in which the company had Just one profitable year (Magee, 44). How could uch a successful company, which has been in car industry for over 73 years, become to be about bankrupt? And, how could Nissan revive? In 1999, Nissan seemed that they only had a few choices to survive, either get help from the Japanese government or get help from foreign automakers. In 1999 Nissan chose to Join hands with a foreign company, Renault, which had first lost 1 billion in ten years in 1996, and was about to divested the majority ownership by the French government (Magee, 32). This didnt seem to be a good candidate for Nissan for alliance. Although the alliance between Nissan and Renault seemed that Nissan was aking useless effort, the alliance actually has been successful, because a man, now President and CEO of Nissan, has been playing a big role in Nissan revival restoring confidence in the company, hope, and profit. The alliance between Nissan and Renault appeared to be meaningless because Renault did not seem to be the proper company to rescue Nissan. Even though Renault reported deficit of 12. billion in 1984, and became profitable again by 1997 after Ghosn was in charge, no one thought that Renault could help Nissan (Magee, 34). Since Nissan was negotiating with Daimler Chrysler and also Ford, which two ompanies were much larger companies therefore had more resources to rescue Nissan, Renault even looked powerless and unsuitable for company to ally with (Magee 37). In fact, when Renault purchased 35 percent of equity stake, which resulted in injecti ng $35 billion to get some control of Nissan it was clear that it was not enough to cover $22 billion deficit at all (http://en. ikipedia. org/wiki/renault). Even after Renault invested more, the debt amounted to more than $11 billion (Harvard Business Review, Carlos Ghosn 38). Yet, while people regarded the alliance between Nissan and Renault meaningless, both companies had different points of iews from others. The alliance between Nissan and Renault actually was beneficial for both companies since the capability of two companies were complemental. Nissan had Therefore, Ghosn assumed that Nissans problems were in management. On the other hand, Renault was known for its innovative design. In addition, Renault wanted to advance on outside of Europe, so that it made more sense to unite with Nissan than to unite with European companies. Furthermore, Renault was afraid of putting the company in a position where they could lose the majority of control over company f they would unite with other bigger and stronger companies (Magee, 36). In short, ones weakness was ones strength and vice versa. Eventually, after one year of negotiation, and Daimler Chrysler pulled out of negotiation on March 11, 1999, only choice left for Nissan was Renault. Schweitzer, CEO of Renault, and Hanawa, CEO of Nissan signed the paper on March 27, 1999, when Nissans bonds status was about to be reduced to Junk bonds (Magee, 41). This was how much Nissan was in danger. However, Schweitzer did not try to take over Nissan like Daimler Chrysler tried to do; herefore, consequently the alliance failed, rather he tried to keep both companys identities. Moreover, instead of expecting profits from merge right away, he expected the favor to be returned in the future when Nissan would become profitable again. The fact that Renault had leaned from the fail of merger between Volvo also led the alliance to be successful (Magee, 42). It was in March of 1999 when Carlos Ghosn was asked by Lois Schweitzer to go Japan for Nissan revival. Carlos Ghosn was natural candidate when we consider what he had done in his career. He is the CEO of Michelin and is also Executive Vice President and CEO in Renault (www. kantei. go. Jp/Jp/m. magzine/). Ghosn was assigned to be Nissans chief operating officer in 1999, which all final decision was his. Ghosn says It is different when you are the one making the final decision (Magee, 10). At this point, he had to face two challenges. One was the business challenge and the cultural challenge was the other because Japanese business culture tends to be shut to outsiders. Since Nissans problems seemed to be in management, the massive change was indispensable. However, how did Ghosn initiate to reform such a huge company? It is important to start from nothing when one tries to make changes in a foreign company. When Ghosn arrived in Nissan, he didnt come with the solutions. He only had general ideas of how deep the Nissan was in danger. He strongly believed that it was important to abandon the mind of any preconceived notions and ideas when meeting new people, initiating new challenges in new places (Magee, 54). This way he can avoid being stereotyped about other cultures or companies. In addition, Ghosn says, This is extremely important in management. You must start with a clean sheet of paper because the worst thing you can have is prefabricated olutions You have to start with a zero base of thinking, cleaning everything out of your mind (Magee, 54). Therefore, he started from stopping by automotive design centers and manufacturing planes in Japan, Europe, and North America. He absorbed information from every other level of employees, and he actively participated in every meeting which added benefit of shortening the distance with others who didnt have good impression of him- le cost killer (Magee, 55). He used this information to picture and to chart in order to identify the problems that created a disjointed, unprofitable, and out of date brand. According to this information seeking of profit; focus more on chasing competitors than focus on customers needs; lack of cross-functional, cross-border, and intra-hierarchical lines of work in the company; nonsense of urgency; no vision; and no long team plan (Magee, 60). This was how Ghosn observed the problems. Yet, Nissan was trapped in Japanese business tradition called Keiretsu, which is business groups linked by shared values, business ties, and cross shareholding (Magee, 47). The characteristic of Keiretsu is that it has the cross-holding of stock; so this prevents the pressure of being taken over from foreign companies. This Keiretsu system functioned effectively for many years after the WWII when Japan had dramatic economy growth, but Nissan could not keep up with the increased cost due to the Keiretsu (Magee, 48). Nissan had to buy the parts from Keiretsu even though those suppliers had to raise the prices. The business culture, Keiretsu which had become the weaknesses of company, had to be fixed fast even though these werent easy to come up with solutions. How did Ghosn, non-Japanese, break the business tradition of Nissan and approached to these problems? Structuring the CFTs (Cross-functional Teams) played a big role in approaching Nissans problems since Nissan required immediate change and Ghosn knew that problems could be solved from inside the company. He also knew that revitalizing the sprit of the company from inside out would bring Nissan quick and good results (Magee, 66). Furthermore, he had proven through his career that CFTs worked and was useful not only to rescue such company but also to gain long lasting profit. Ghosn made the decision to form nine cross-functional teams, consisting of approximately nine to ten members each. The members were chose mostly from Nissans middle managers corps, and a group of employees with specific line responsibilities. The members also selected from different operational regions including North America, Europe, and general overseas markets, breaking functional and cultural barriers (Magee, 69). The way of forming CFTs from different disciplines with common ground (example: purchasing and engineering) gave the teams not only the ability to discuss varieties of problems from different point of views but also the ability to prevent one opinion from monopolizing the each team decisions (Magee, 69). In addition, keeping each team within nine people encouraged the team to come with rapid and effective solutions. Even though CFTs were seemed awkward at Nissan at first considering Japanese tradition is that executives meet with executives, and they rarely discuss the problems with workers at lower levels, Ghosn knew eliminating the tradition would help Nissan come up with better solutions (Magee, 70). In short, the CFTs were structures so that members could access to all other teams information within the company but the each team was told to make sure time was spent identifying and finding answers to problems by the deadline (Magee, 71). Nissan Cross-Functional Teams Overview. CFT Composition Leaders Two leaders are selected from top executive ranks representing different isciplines with common ground (example+ purchasing and engineering). Leaders team (Magee, 72). Pilots Hand-chosen by top management, pilots are responsible for keeping each team on task through agenda, research, and dialogue (Magee 72). Members Middle managers (typically nine) are selected on criteria based on areas of focus and leadership qualities (Magee, 72). Subteams Composed of CFT team members and other company managers selected by the CFT team, subteams are charged with exposing specific issues with more depth (Magee, 72). CFT Guidelines Nothing is off limits to discuss and explore. Teams are not to be hindered by raditions or avoid sensitive corporate issues. Teams can also look into any aspect of company operations. Teams should come up with ambitious yet realistic ideas (Magee, 72). Teams have no decision-making power; they can only make recommendations to the executive committee (Magee, 72). Having specific visions was indispensable for Nissan to revive. It was October 1999 when Ghosn announced his Nissan Revival Plan (NRP) to the world. Here are some of the Highlights of the NRP highlights included: costs by 1 trillion yen Cut number of parts and materials suppliers in half Reduce operating Reduce net debt orm 1. 4 trillion yen to less than 700 billion yen by FY 2002 (a reduction of $6 billion after the capital injection by Renault) Create new product investment and rollout, including launching of twenty-two new models by 2002 Reduce global head count by 21,000 Reduce number of vehicle assembly plants in Japan from seven to four. Reduce number of manufacturing platforms in Japan from twenty-four to fifteen (Magee, 85). Ђ Renewed emphasis on improved model design (Shiro Nakamura was introduced as Nissans head of design) and reduced lead time getting a car to market. Simplified management structure Ђ Performance-based compensation and advancement programs for Employee bonuses linked to global results (Magee, 94). The management significant cost reduction was his primary objective in order to make Nissan profit able. However, to make Nissan profitable again, which Ghosn said the reduction would have to make for Nissan to achieve a consolidated operating profit of 4. percent or more by FY2002, would not happen without closing significant numbers of Nissan Japanese manufacturing operations (Magee, 86). In fact, Nissan had given away $1,000 for every car it sold and the purchasing costs were 15% to 25% higher at Nissan than Renault (Ghosn, 37). Ghosn aimed to reduce one trillion yen in costs in three major areas global purchasing (breaking up Keiretsu and asking for concessions from all suppliers): manufacturing; and administrative costs (Magee, 86). 21,000 Jobs were to be eliminated in the world that included 16,000 in Japan. This made much sense because Nissans annual production of 1. 28 million vehicles was only 53% percent of manufacturing capacity utilization. NRP made it clear to reduce the capacity by 30 percent which expected to raise utilization rate to 83 percent by RY2002 (Magee, 86). Moreover, Ghosn had cut Keiretsu relationships with cost. Therefore, he decided on his NPR to cut the numbers of material and parts suppliers by half from 1,100 to 600 or few by the end of 2002. The cutting the numbers of suppliers promoted the purchasing to be centralized and globalized (Magee, 88). The decision to cut Keiretsu was extremely tough, but Ghosn promised to suppliers if they helped Nissan meet the new objectives which was to reduce the cost, these suppliers would be rewarded with more business (Magee, 88). Nissan attacked the NRP so aggressively that not only its goal was reached one year earlier han Nissan expected, but also Nissan reached it with record profit (Magee, 143). Changing within Nissan was even tougher because Carlos Ghosn was trying to go to against Japanese business traditions. Since in Japan the hierarchy used to be admired, Nissan was still going with the traditions. He thought this has to be change to go global company. Here are some changes for recourse under NPR. Seniority was eliminated as a means of company advancement Senior executive positions found to be redundant in the global structure were consolidated Compensation schemes were revamped to reflect higher pay based on strong performance Bonus pay was tied to the NRPs success for all employees Frivolous expense accounts were eliminated (Magee, 127). At the beginning promoting younger employees caused some minor problems because Nissan like other Japanese companies, previously paid its employees based on tenure and age. However, Ghosn didnt stop there, rather he launched a new plan; NISSAN 180. Now that it became clear that struggling Nissan had been transformed into a good company; Nissan tried to become a great company through NISSAN 180. Its target was to increase sales growth to one million more units sold, higher operating margin y 8 percent, and zero net automotive debt all within three years which was by the end of fiscal year 2004 (Magee, 164). Through NISSAN 180, Ghosn created Value-up Program (V-up) which functioned similar to CFTs. V-ups purpose was to offer continuous process improvement and field-level problem solution. In this way problems could be solved in a short period of time (Magee, 206). Even though the new plan was more aggressive than NRP, all objectives came from data that Ghosn gathered from each CFT and precisely evaluated to make it achievable. According to Shiro Tom, a senior vice president in Japan, he summed Ghosns style this way: make he objectives high, yet achievable; make all roles and levels of responsibility clear; makes with speed; checks on progress; evaluates results based on facts (Magee, 170). Eventually, NISSAN 180 was accomplished on September 30, 2005, while two plans; an operating profit margin of 8 percent; and zero net automotive debt were accomplished in the first year of the business plan (www. nissan. global. com). Refer for the key financial data and trend information on page 15, 16, and 17. Now the Nissan has a big project on going. Nissan has been developing the Zero Emission Vehicle, ZEV, to sell on the market near in April. With this new technology, Nissan will be the first car manufacture company to introduce the ZEV in the world. The fact that Carolos Ghosn has developed the ZEV tells the entire world that Nissan is not only famous for its technology and innovative products, but it also showing that Nissan cares for the environment. This has become a nice marketing both for possible customers and also government. In June 23, 2009, the U. S. Department of energy has manufacturing plant to produce zero-emission vehicles and state-of-the art lithium- ion battery packs to power them. This is one of the loans among three under the Advanced Technology Vehicles Manufacturing Loan Program, which the loan total is $25 billion. The loan will help Nissan to produce electric vehicles, which emit no gas and are powered only by electricity. This loan, in fact, will help both Nissan and entire United States because it will expands the plants and they will be required to hire more employees. This is great opportunity for America when the economic condition is in recession. Portland General Electric in Oregon is now committed to promote the development of networking the recharging stations. Carlos Ghosn had to e the first to take all these advantages to initiate the ZEV. Ghosn has played a tremendous role in the Nissan revival. Emil Hassan, who is a top Nissan North America executive, says Maybe only Carlos Ghosn could have saved Nissan at that every moment in 1999 (Magee, 227). Through Nissan Revival Plan, Nissan has restored hope, profit, and confidence in the company. In addition, NISSAN 180 has created lasting profitable growth, set the company above competitors in terms of profit margins, and regain consumer satisfaction. Nissan has become a company that is able to compete in the global bases. Yet, Nissan will keep on growing. While the oil price has been increased and the importance of hybrid cars has been emphasized these days, Nissan has reached to an agreement with Toyota to tie-up on the hybrid technologies recently which also is expected to contribute long term profitability (nissanglobal. com). In addition, Nissan has been negotiating for alliance with 6M, which if they reach to an agreement, Nissan will become the largest auto maker in the world, and they will find the way to benefit from Joint synergies and share ideas at all levels, Just like Nissan made a complete urnaround by Joining with Renault.

The Causes and Consequences of the Protestant Reformation free essay sample

An analysis of the conflict that divided Western European Christians into two sects: Protestants and Catholics. This paper examines the political, economical, and religious differences that led to this great divide in the Roman Catholic Church. Problems including dishonest and negligent management of the church, struggles for power and wealth, the Renaissance, the rise of humanism, and the discovery of the New World are among those addressed. The process and consequences of the Reformation are outlined. One of the most important religious revolutions in history was the sixteenth century religious revolt known as the Protestant Reformation. This conflict divided the Christians of Western Europe into two religious sects: the Protestants and Catholics. The reasons behind the Reformation movement included political, economical, and religious differences. The results were so extensive that the Reformation has been called a major historical turning point for religion, as well as for the world in general. In the beginning of the sixteenth century, Western Europe had one major religion, that of Roman Catholicism. We will write a custom essay sample on The Causes and Consequences of the Protestant Reformation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Catholic Church was wealthy, powerful, and had maintained a tight reign on Europes traditional society. Gradually, however, there developed political and social problems within the Church. These new problems favored the dishonest clergy, who seized the opportunity to further their own lives and pocketbooks. Despite the General Councils calls to impose reforms, disputes and negligent practices had become rampant within the church. The common people criticized the management of the church and began to doubt some of its teachings (Knight, 1999).

3 Reasons Why You Shouldnt Fear Career Change

3 Reasons Why You Shouldnt Fear Career Change Life is too short to have to settle in any aspect of our lives, including our careers. If you’re finding yourself in a situation where you’re unhappy in your profession and want to make a change, breathe easy and proceed with confidence- as well as caution! 1. Change is the NormFirst thing’s first- If you’re unhappy in your current job or career and are seriously contemplating a change, know that that’s okay! These days, most people go through a variety of career shifts throughout their professional lives; some folks change their jobs as often as they change their clothes. People grow and evolve over time, as do their likes and dislikes, their personal goals, and their ambitions- so it stands to reason that we may not be fulfilled by the same things at 20 that we are as the years go on.2. Change Can be Used  to Your AdvantageWhen thinking about scrapping your original career plans for a new blueprint, it’s only natural to experience some fe eling that you’ve failed where your original plan is concerned. That fear of failure may follow you into your next professional move, which can become a disastrous self-fulfilling prophecy- if you let it. But guess what†¦ you don’t have to!Take total charge of your senses and realize that failure, even perceived failure, can be   a learning experience, an opportunity to   evolve, and discover more about who you are and what you want out of your life. A life worth living invites new challenges, including career challenges. Rather than shrinking away from challenges and obstacles for fear of failure, make the decision to face them bravely and head on.3. The Key to Success is Taking RisksMaking the decision to pursue a new career path is full of challenges and the potential for failure.   But the difference between those who achieve successful, fulfilling careers and those who don’t is a willingness to face and take risks. However, they do so intelligent ly- with a plan, careful preparation, and an understanding that failure is a natural and inevitable part  of a full life.Embrace your desire for change and take the opportunity to learn, improve, and make better choices moving forward. Are you up for the challenge? Update your job seeker profile below and start receiving great Job Matches!

The Characteristics of Diptera

The Characteristics of Diptera Insects of the order Diptera, the true flies, are a large and diverse group that includes midges, no-see-ums, gnats, mosquitoes, and all manner of flies. Diptera literally means two wings, the unifying characteristic of this group. Description As the name, Diptera indicates, most true flies have just one pair of functional wings. A pair of modified wings called halteres replace the hindwings. The halteres connect to a nerve-filled socket and work much like a gyroscope to keep the fly on the course and stabilize its flight. Most Dipterans use sponging mouthparts to lap juices from fruits, nectar, or fluids exuded from animals. If youve ever encountered a horse or deer fly, you probably know that other flies have piercing, biting mouthparts to feed on the blood of vertebrate hosts. Flies have large compound eyes. Flies undergo complete metamorphosis. The larvae lack legs and look like small grubs. Fly larvae are called maggots. Most insect taxonomists divide the order Diptera into two suborders: Nematocera, flies with long antennae like mosquitoes, and Brachycera, flies with short antennae like house flies. Habitat and Distribution True flies live in abundance worldwide, though their larvae generally require a moist environment of some kind. Scientists describe over 120,000 species in this order. Major Families in the Order Culicidae - mosquitoesTipulidae – crane fliesSimulidae – black fliesMuscidae – house fliesCecidomyiidae – gall midgesCalliphoridae – blow fliesDrosophilidae – pomace flies Dipterans of Interest Mormotomyia hirsute is only known to live in a large crack at the top of Kenyas Ukazzi Hill. Its larvae feed on bat dung.Humans share over 20 percent of our DNA with Drosophila melanogaster, the fruit fly commonly used to teach genetics in high school science labs.Flower flies in the family Syrphidae mimic ants, bees, and wasps; despite their convincing costumes, flies cannot sting.Blowfly larvae feeding on dead bodies can help forensic scientists determine the time of the death of the victim. Sources Diptera, Dr. Jon Meyer, North Carolina State University Department of Entomology.  Accessed online May 6, 2008.Gordons Fly Page (Diptera).  Accessed online May 6, 2008.Insects: Their Natural History and Diversity, by Stephen A. MarshallKaufman Field Guide to Insects of North America, by Eric R. Eaton and Kenn Kaufman

The Value of Work Essay Example | Topics and Well Written Essays - 1000 words

The Value of Work - Essay Example I view hard work as a means to an end and it could be the only means available to everybody, rich or poor, young or old, educated or not. Coming from a Chinese descent, I had my own share of the difficulties in life. I have seen how my parents worked hard only to make sure that I will be able to go to college and finish my studies. They dreamed of keeping us out from poverty so that they did not just share their beliefs about working hard but they also worked hard to show the meaning of their words. China is known to be a country that has survived many difficulties through hard work and this somehow molded the perspective of the Chinese people regarding work and wealth. Wealth and success is always directly proportionate to hard work, that is, if we are speaking of honest gain alone. The Chinese are well-known for their thriftiness, that most are able to succeed financially, slowly but surely. Therefore, although it has not always been directly taught to us the value of money, it see med to have always been in our blood, our culture. The thriftiness of the Chinese is not a picture of stinginess rather of value, and the appreciation of its value and source. Money is not supposed to be wasted easily because it is not earned easily. It takes a lot of hard work to gain money so every drop of sweat is to be remembered when spending time comes. I may not understand fully well the reaction of the man being shocked by his stepson handing him some coins simply â€Å"because he did not like them jangling in his pocket† (Updike) but I guess I have a glimpse of the difficulties he has been through that he valued every cent as we, Chinese do. Cultural background largely affects my beliefs about work and is compounded by my observations, religion and educational background, both formal and informal. In our country, a lot of people work in the fields and farming is indeed difficult according to my observance because farmers usually work under the sun and even under the rain. Their jobs are not like those of low-paid employees like janitors, waiters, plumbers or carpenters who also have difficult jobs but are always under the protection of a roof when the sun is up or the rain is pouring hard. I can just imagine the sacrifice farmers spend in doing their responsibilities in order to live a decent life even if the financial value of their hard work is not much. Still, I respect them. I do not just equate work with financial success but I also look at its qualitative value. Some people may look down on people who earn low salaries but for me, I look up to them because they earn their bread decently. It is said that learning starts at home and family members are the first teachers. This is very true. I had my first education on work when my parents taught me to save in a piggy bank. Since both my parents are working, they did not have much time to spend with me. Therefore, in their little time that they are able to talk with me, they always tell me to save money because it is difficult to earn it. They also encouraged me to always behave and obey their instructions and as long as I do so, they give me extra coins to put in my bank. This developed me to discipline myself to obey and behave. I believe this has a very strong effect on my perspectives now about work. Although I did not earn money by sweeping the floor, wiping the table or washing the dishes, I was able to earn because of discipline. I consider it a

Commercial Law Essay Example | Topics and Well Written Essays - 2000 words - 1

Commercial Law - Essay Example For the agreement to be effective, the assured has to inform the insurer of certain information about the thing that he or she wants to be insured. The assured can be an individual or a company and is expected by law to insure something that has money value. In other cases, the person or the company can insure a person who she or he values, for example, a wife insuring her husband. Scenario Steve is a customer who has an insurance policy to cover the house which he constructed in 1940. When he was agreeing with Home Protection Insurance to cover his house, he said that the house was built using concrete blocks but in reality it was built using straw bale. He failed to provide information on the strength of the building materials even though the company asked him. One month after getting the cover to protect his house, a severe storm damaged his house together with the items inside the house (Kelly, 1997). Analysis and facts Steve should have been aware of the following facts so that the Home Protection Insurance Company could compensate him when his house was damaged by a severe storm. The request to insure the house by Home Protection Insurance was intended by Steve but he forgot to disclose all the information concerning his house. For example, he did not mention that his house was very old and that it was built with materials that could not last long, therefore, increasing the risk to the company. If the company could have known this information by the time they were writing the policy they could have maybe increased the premium per month (Dobson, 1997). The communication between Steve and Home Protection insurance was not properly done and what was insured was not clearly described. The communication process was also not clear because the kind of damage which Steve insured against was not disclosed. For example, neither Steve nor the Home Insurance Company stated whether it was a fire insurance or burglary. Steve did not also take time to test whether the i nsurance cover could work for him before officially signing it. The law of insurance states that, â€Å"the alleged offer must be in force at the time when the other party purports to accept it.† The time taken before the insurance fully comes into force is important because the customer can gauge how well it can work for the intended needs. Steve did not take this into consideration when he was taking the cover (Ellison, 1997). The agreement between Home Insurance Company and Steve is important when claiming the insured value of money after damage has occurred. A detailed analysis of every factor that can arise and affect the agreement should have been discussed. The facts which are known to the Home Insurance Company about house insurance covers, should have been discussed. Home Protection Insurance Company is well experienced in issues dealing with house insurance and, therefore, it has fine details that people do not recognize when it comes to dealing with house covers. A nother important detail the law of insurance is concerned with, and that should be captured when formulating an insurance cover, is the information which is hidden. However, Home Insurance Company can get this information by deeply interviewing the customer (Dobbyn, 2003). Although the insurance company tried to interview Steve, most of

Summary Paper Essay Example for Free

Summary Paper Essay In a May 22, 2011 article Why are so many students still failing online? the author, Rob Jenkins, argues the difference between online and on-campus classes. There is a problem with students failing online classes, but I believe that hybrid classes should be the primary choice. Jenkins mentioned that online classes are a better choice, but not with all classes. Jenkins asks, Can we agree that none of us would want to be operated on by surgeons who received all of their medical training online?† Online classes have their limits, but also have more conveniences. For example, Jenkins states that For students who arent able to attend college in the traditional way, good enough, can be a godsend. They are less costly and the enrollment rate is higher than on-campus courses. Online courses seem to be the future according to Jenkins. On the other hand, I disagree because the problem of students failing online classes exists because of the success rates. Online classes have a lower rate because classes such as speech should be taken in a traditional classroom instead of online. Some professors tried to have the students do their speeches on their own time but video tape them and send them to the professor to watch and evaluate. While this idea seems to work, I still believe that online courses such as this one are better taken in the classroom than online. Jenkins argues in a department meeting that faculty members should use the same principal as entry level on-campus classes and have students take an entrance exam to see if they score high enough to be able to take them successfully. The administrators told Jenkins that it more than likely wouldnt happen. Jenkins is in a working progress of getting the online class success rate up higher and making it a majority of the community college life. However, while Jenkins plan may succeed, I still believe that it is the wrong choice. Every college course is beneficial in some way or another, and almost all of them bring up questions throughout the semester that would be better answered in a classroom setting. The students would get more out of asking in class than through email. Again, in my opinion, I think campus classes should be the majority of the college life.

The Genius of Aurora Leigh Essay -- Aurora Leigh Essays

The Genius of Aurora Leigh Elizabeth Barrett Browning uses multiple elaborate metaphors and comparisons to establish vivid imagery that actively involves her audience in her verse novel Aurora Leigh. The first pages of this work quickly establishes this extremely effective stylistic imagery and quickly captures the readers attention, making it a chore to be diverted from reading this famous work. She begins with the metaphor, which likens writing this novel to better herself "as when you paint your portrait for a friend," (Longman p. 1863; l. 5) and it continues to connect the past and present for that friend. The imagery is so real that the reader quickly becomes completely enthralled within the world Browning is describing. Just twelve lines into the work, she masterfully creates a tender and calming scene of an infant smiling in its sleep, due to its understanding of the infinite nature of life. Then broadening the view of the scene to include the watchful mother outside the nursery, calming the household to insure the continued peaceful rest of the infan...

Art of the Romantic Period

During the Romantic period, composers had shown their romantic side. The expressive part in all artists was being shown. The passion in art, the variety of bold colors, the freedom of expression, and how one feels through the sound of a piano or violin, it was all being shown. Much of what the classical period was still remained during the romantic period, but to most, the romantic period was so much more. The music was more emotional and expressive, and had even influenced artists that weren’t musicians to be romantic as well. All artists were becoming the romantics of the time, and what a time it was for the arts. The romantic period will always be remembered as a time in history when passion was important, expression was used, and emotion was seen and heard. There are many characteristics involved in the romantic period. The individuality of style was an important characteristic. Each composer had his own style that showed his innermost feelings through and expressed emotional piece of work. Expressive aims and subjects were also important during this period. The romantics explored a universe of feelings that included intimacy and flamboyance, melancholy and unpredictability, longing and rapture Romanticism (1820-1900) in music was brought to the world during the early nineteenth century. This music stressed emotion, imagination, and individualism. The Romantic period was about freedom of expression and breaking away from time-honored conventions. This period in time had influenced many, or even all of the arts. Painters used bolder and more brilliant colors in their works. Also, they had preferred dynamic motion to gracefully balanced poses. Poetry was also changed during the romantic period. Emotional subjectivity was a basic quality in every type of art during this time. Many artists had become â€Å"romantics† and had become drawn to the realm of fantasy: the unconscious, the irrational, and the world of dreams. Romantics were fascinated with the middle age, the time of chivalry and romance. What neoclassicists had thought of to be the â€Å"dark ages†, the romantics had cherished. The spirit of revolution was â€Å"a dedication to the principles of equality, reason, and a representative government. † (Bishop 323) With the overthrow of Kings in America and France it did not stop the injustices or establish a utopia of reason. With the middle class growing a society developed and a new sensibility arose called romanticism, which glorified the individual and prized feelings over reason and intellect. â€Å"This period of revolutionary change and romantic reaction (1775-1850) laid down the principles, and discovered the demons of the first modern society. † (Bishop 323) Elements of romantic art and literature came about to respond to different social and historical circumstances. Poets of this time argued against the social injustices of early society. A woman named Mary Wollstonecraft wanted equal rights for woman, and a Spanish painter Goya bitterly depicted the cruelty of war. Authors in England and North America such as Wordsworth and Emerson saw nature as a mirror of the human imagination. Painters developed now techniques of color and light to render the natural landscape’s sublime beauty. Other people sought escape in the past, and had a taste for picturesque medieval architecture. As the industrial life became dull and mechanical, the lure of exotic lands spurred the imaginations of architects such as Nash and painters such as Delacroix and Ingres. The people of the romantic age were fascinated with evil, the demonic, and the grotesque and the dark side of things that were reflected in the novel, with its medieval setting and tortured characters. The most famous Gothic novel was Mary Shelley’s â€Å"Frankenstein†, which was a summation of the romantic motifs: â€Å"the genius, the noble savage, the protest against injustice, and the fascination with evil. † At one point in the study of the Romantic period of music, we come upon the first of several apparently opposing conditions that plague all attempts to grasp the meaning of Romantic as applied to the music of the 19th century. This opposition involved the relation between music and words. If instrumental music is the perfect Romantic art, why is it acknowledged that the great masters of the symphony, the highest form of instrumental music, were not Romantic composers, but were the Classical composers, Haydn, Mozart, and Beethoven? Moreover, one of the most characteristic 19th century genres was the Lied, a vocal piece in which Shubert, Schumann, Brahams, and Wolf attained a new union between music and poetry. Furthermore, a large number of leading composers in the 19th century were extremely interested and articulate in literary expression, and leading Romantic novelists and poets wrote about music with deep love and insight. The conflict between the ideal of pure instrumental music (absolute music) as the ultimate Romantic mode of expression, and the strong literary orientation of the 19th century, was resolved in the conception of program music. Program music, as Liszt and others in the 19th century used the term, is music associated with poetic, descriptive, and even narrative subject matter. This is done not by means of musical figures imitating natural sounds and movements, but by imaginative suggestion. Program music aimed to absorb and transmit the imagined subject matter in such a way that the resulting work, although â€Å"programmed†, does not sound forced, and transcends the subject matter it seeks to represent. Instrumental music thus became a vehicle for the utterance of thoughts which, although first hinted in words, may ultimately be beyond the power of words to fully express. Practically every composer of the era was, to some degree, writing program music, weather or not this was publicly acknowledged. One reason it was so easy for listeners to connect a scene or a story or a poem with a piece of Romantic music is that often the composer himself, perhaps unconsciously, was working from some such ideas. Writers on music projected their own conceptions of the expressive functions of music into the past, and read Romantic programs into the instrumental works not only of Beethoven, but also the likes of Mozart, Haydn, and Bach! The diffused scenic effects in the music of such composers as Mendelssohn and Schumann seem pale when compared to the feverish, and detailed drama that constitutes the story of Berlioz's Symphonie fantastique (1830). Because his imagination always seemed to run in parallel literary and musical channels, Berlioz once subtitled his work â€Å"Episode in the life of an artist†, and provided a program for it which was in effect a piece of Romantic autobiography. In later years, he conceded that if necessary, when the symphony was performed by itself in concert, the program would need not be given out for the music would â€Å"of itself, and irrespective of any dramatic aim, offer an interest in the musical sense alone. † The principle formal departure in the symphony is the recurrence of the opening theme of the first Allegro, the idee fixe. This, according to the program, is the obsessive image of the hero's beloved, that recurs in the other movements. To mention another example: in the coda of the Adagio there is a passage for solo English horn and four Tympani intended to suggest â€Å"distant thunder†. The foremost composer of program music after Beriloz was Franz Liszt, twelve of whose symphonic poems were written between 1848 and 1858. The name symphonic poem is significant: these pieces are symphonic, but Liszt did not call them symphonies, presumably because or their short length, and the fact that they are not divided up into movements. Instead, each is a continuos form with various sections, more or less varied in tempo and character, and a few themes that are varied, developed, or repeated within the design of the work. Les Preludes, the only one that is still played much today, is well designed, melodious, and efficiently scored. However, its idiom causes it to be rhetorical in a sense. It forces today's listeners to here lavishly excessive emotion on ideas that do not seem sufficiently important for such a display of feeling.

Comm 399

Instructor: Daniel Ding COMM 399-204 Due: 13pm Mar 20, Wednesday Assignment 3 Analyze Hewlett-Packard – Supply the DeskJet Printer in Europe Case (CJA chapter â€Å"Inventory Control†; see the course package). Answer questions 1, 3, and 4 given at the end of the case (question 2 is not required). Discussions are permitted within a group of at most 3 students, but everyone has to submit their own assignment and it cannot be an identical copy! Paperversion is preferred. For your convenience, I have prepared a spreadsheet (Assignment3_HP. ls) in the assignment folder on connect. It may save lots of your time if you work on the excel. If you choose to use excel, be sure to include the excel spreadsheet when you submit your assignment. Please use hints that are provided below. †¢ In comparing different options (localization of a generic printer at DCs or not), you need to quantify the benefits from each. The best way to do that is to use the inventory models to calculat e the total cost of inventory per unit (for all DeskJet models) under different options. †¢ Use demand data from the exhibit 13. 16.For your convenience, the monthly and weekly mean and standard deviation for six models as well as generic printers have been calculated in the spreadsheet Assignment3_HP. xls †¢ Assume 1 month = 4. 33 weeks †¢ Assume a 98% service level. The z value to ensure a 98% Service level is 2. 06. †¢ Note that this is a fixed time period (R,T) model with review period T= 1 week. †¢ Lead time for ocean transit = 5 weeks †¢ While calculating annual inventory costs, remember to include pipeline (in-transit) inventory, safety stock, and cycle stocks (because in this case, HP is responsible for all these costs). The annual average inventory cost is computed as follows: Annual Average Inventory Cost = (Safety Stock + Average In-Transit Inventory + Average Cycle Inventory) ? (unit cost) ? (percent carrying cost). Note that in a fixed time period model, the ordering cost is fixed and can therefore be ignored. †¢ We can find the average inventory cost per printer by dividing the annual average inventory cost by mean annual demand (mean monthly demand ? 12). The total supply chain cost per printer sold is given by (unit cost) + (average inventory cost per printer) + (transportation cost per printer). †¢ For question 4, your recommendation to HP should use the option that minimizes total supply chain cost per printer. Suggested length: If you use excel (Recommended Approach), then submit the spreadsheet plus one-page report that briefly explains your result; otherwise, you may submit a report which includes 2-3 page solution details.

Darners, Family Aeshnidae

Darners, Family Aeshnidae Darners (Family Aeshnidae) are large, robust dragonflies and strong fliers. Theyre usually the first odonates youll notice zipping around a pond. The family name, Aeshnidae, was likely derived from the Greek word aeschna, meaning ugly. Description Darners command attention as they hover and fly around ponds and rivers. The largest species can reach 116 mm in length (4.5 inches), but most measure between 65 and 85 mm long (3 inches). Typically, a darner dragonfly has a thick thorax and a long abdomen, and the abdomen is slightly narrower just behind the thorax. Darners have huge eyes that meet broadly on the dorsal surface of the head, and this is one of the key characteristics to differentiate members of the family Aeshnidae from other dragonfly groups. Also, in darners, all four wings have a triangle-shaped section that extends lengthwise along the wing axis (see an illustration here). Classification Kingdom – Animalia Phylum – Arthropoda Class – Insecta Order – Odonata Suborder  - Anisoptera Family - Aeshnidae Diet Adult darners prey on other insects, including butterflies, bees, and beetles, and will fly considerable distances in pursuit of prey. Darners can catch small insects with their mouths while in flight. For larger prey, they form a basket with their legs and snatch the insect out of the air. The darner may then retreat to a perch to consume the meal. Darner naiads are also predaceous and are quite skilled at sneaking up on prey. The dragonfly naiad will hide within the aquatic vegetation, slowly crawling closer and closer to another insect, a tadpole, or a small fish, until it can strike quickly and catch it. Life Cycle Like all dragonflies and damselflies, darners undergo simple or incomplete metamorphosis with three life stages: egg, nymph (also called larva), and adult. Female darners cut a slit into an aquatic plant stem and insert their eggs (which is where they get the common name darners). When the young emerges from the egg, it makes its way down the stem into the water. The naiad molts and grows over time, and may take several years to reach maturity depending on the climate and species. It will emerge from the water and molt a final time into adulthood. Special Behaviors and Defenses: Darners have a sophisticated nervous system, which enables them to visually track and then intercept prey in flight. They fly almost constantly in pursuit of prey, and males will patrol back and forth across their territories in search of females. Darners are also better adapted to handle cool temperatures than other dragonflies. Their range extends farther north than many of their odonate cousins for this reason, and darners often fly later in the season when cool temperatures prevent other dragonflies from doing so. Range and Distribution Darners are widely distributed throughout the world, and the family Aeshnidae includes over 440 described species. Just 41 species inhabit North America. Sources Aeshna vs. Aeschna. Opinions and declarations rendered by the International Commission on Zoological Nomenclature (1958). Vol. 1B, pages 79-81.Borror and Delongs Introduction to the Study of Insects, 7th edition, by Charles A. Triplehorn and Norman F. Johnson.Dragonflies and Damselflies of the East, by Dennis Paulson.Aeshnidae: The Darners, Digital Atlas of Idaho, Idaho Museum of Natural History website. Accessed online May 7, 2014.World Odonata List, Slater Museum of Natural History website. Accessed online May 7, 2014.Dragonfly Behavior, Minnesota Odonata Survey Project. Accessed online May 7, 2014.Aeshnidae, by Dr. John Meyer, North Carolina State University. Accessed online May 7, 2014.Family Aeshnidae – Darners, Bugguide.net. Accessed online May 7, 2014.Dragonflies and Damselflies, University of Florida. Accessed online May 7, 2014.Eight pairs of descending visual neurons in the dragonfly give wing motor centers accurate population vector of prey direction, Paloma T. Gonz alez-Bellido et al, Proceedings of the National Academy of Sciences, January 8, 2013. Accessed online May 7, 2014.

How Higher Taxes for The Rich Actually Hurt the Poor

How Higher Taxes for The Rich Actually Hurt the Poor Do the rich actually pay for the higher taxes when they become law? Technically, the answer is yes. But the reality is that those costs are usually just passed on to other people or spending is restricted. Either way, the net effect is often a huge hit on the economy. Millions of small and medium-sized businesses fall into the target zone for higher taxation. If a small business is hit with higher costs due to an increase in fuel prices or raw goods, those increases are usually just passed on to the consumers, and those with less disposable income see their costs rise to sometimes devastating levels. Trickle-Down Taxation If the feed for livestock increases due to demand, that cost increase is eventually added into the price of a gallon of milk or a pound of cheese. When gas prices more than double causing the transportation costs of the milk and cheese to double, those costs are also built into the prices. And when taxes (income taxes, corporate taxes, Obamacare taxes or otherwise) are raised on the businesses that either produce, transport, or sell the milk and cheese those costs will equally show up in the price of the product. Businesses simply dont just absorb increased costs. Higher taxes are treated no differently than other forms of increased costs and are typically trickled down and paid by consumers in the long run. This makes life harder for both the small businesses seeking to survive by keeping costs competitive but being unable to do so and Americans with less money to spend than just a few years earlier. Middle Class and the Poor hit Hardest on Higher Taxes The main argument made by conservatives is that you dont want to raise taxes on anyone - especially in tough economics times - because the burden of those costs eventually is spread out and hurt lower income Americans. As seen above, higher taxes are simply just passed on to consumers. And when you have many people and businesses involved in the production, transportation, and distribution of products, and they are all paying higher costs, the added costs built into the selling prices quickly begin to add up for the end consumer. So the question is who is most likely to be harmed by increased taxes on the rich? Ironically, it may be the income brackets that continue to demand those higher taxes on others. Taxed More, Spending Less Higher taxes have other consequences that can also impact the lower and mid-range income brackets more than the wealthier people those taxes are supposedly aimed at. Its simple, really: When people have less money, they spend less money. Thats less money spent on personal services, products, and luxury items. Anyone who has a job in sectors that sell expensive cars, boats, houses, or other sometimes luxurious items (in other words, anyone in manufacturing, retail, and construction industries) should want to have a large pool of people looking to buy. Sure its fun to say that so-and-so doesnt need another jet. But if I make jet parts, work as a mechanic, own an airport hangar or am a pilot looking for a job I want there to be as many jets purchased by as many people as possible. Higher taxes on investments also means fewer dollars spent investing as the reward starts to be less worth the risk. After all, why take the chance at losing already-taxed money when any returns on that investment are taxed at even higher rates? The purpose of low capital gains taxes is to encourage people to invest. Higher taxes means less investing. And that would hurt new or struggling businesses seeking financial backing. And taxing charitable donations at normal income rates would also reduce the amount of charitable giving. And who benefits the most from charitable giving? Lets just say not the rich who would simply just be forced to donate less. Liberals: Punish The Rich out of Fairness Its generally accepted that raising taxes on the rich would do little to reduce deficits, close funding gaps, or help the economy. When asked about the potential negatives of raising taxes on anyone, President Obama usually just answers that the matter is about fairness. Then what follows are lies about how the wealthy pay less than fast food workers or secretaries. For instance, Mitt Romneys effective tax rate of about 14% puts him at a tax rate higher than 97% of the population, according to the Tax Foundation. (Nearly half of Americans pay a 0% income tax rate). Its just fair to tax people who have a lot more money than everybody else. Warren Buffett said that it would raise the morale of the middle class to have the rich pay more, also using the false argument that people like Mitt Romney pay less than most middle-class Americans. In reality, a taxpayer would have to make well over $200,000 in regular income to match the Romney or Buffett tax rates. (Thats even taking into account the millions upon millions both guys give to charity, another reason for the low-for-millionaires-but-higher-than-most effective tax rate.) Its also unfortunate to think that any individuals morale would be raised simply because the government takes more and more from someone else. But perhaps that defines the difference between a ​liberal and a conservative.

Fashion and media - TRLG Essay Example | Topics and Well Written Essays - 1250 words

Fashion and media - TRLG - Essay Example The essay "Fashion and media - TRLG" explores the TRLG. fashion and media. According to Rahman, Osmud, Yan Jiang, and Wing-sun Liu (291-311) True religion (TRLG) has established itself through high-quality products in clothing category over the years and successful brands that have been appreciated by many worldwide; this has proven enough financial resilience, consistency growth together with stable expansion out leading to high probability of merger acquisition. The high-end denim both includes regular jeans, for instance, Lucky, True Religion Jeans and Levis which is recognized by its fabric quality and good seam dimensions. The brand and quality attracts celebrities to wear them; these include; David Beckham, Colin Farrell, Beyonce, Megan Fox, Jessica Alba, and more. The jeans among other products are flashy and distinctive flair for those who cherish the modest lifestyle and less flashy versions especially for consumers who would just want to feel the comfort brands of TRLG bran d jeans. The idea of creating different variations and at the same time high-quality products has made the company stand the taste of time with its consumers as they maintain the forces within the market. Despite other jeans being available in the market that could act as the substitute, buyers consistently keep TRLG brand jeans because of the quality issues portrayed by other brands. Although, there are always possible threats of customers turning back for other substitute products or jeans from other competitors.

Supply Manager are making a difference in todays global markets Article

Supply Manager are making a difference in todays global markets - Article Example Zapko, there are several important strategies of modern day supply chain management (Handfield, 2013). One of the strategies is to ensure the timely global procurement of materials and products needed to complete the production deadlines. To achieve this goal, Zapko reassigns and assigns individuals in certain slots along the supply chain management process, attracting the best talents to work for Lenovo to achieve the critical demands of the Lenovo global supply chain. For each important step in Lenovo’s global supply chain process, individuals (including graduate students) who can deliver the required quotas are hired. For those who cannot meet expectations, line and staff employees must prioritize the successful implementation of their individual tasks and responsibilities within the global supply chain strategy. The preparation and implementation of supply chain-based contracts will increase compliance with previously established global supply chain benchmarks. Further, the success of the global supply chain is grounded on the cooperation and coordination of the different parties. One of the parties is the manufacturer. The manufacturer acquires raw materials from the suppliers. The manufacturer uses the supplies to produce its completed or finished goods. Another party is the global customer. The goods are then sold to the manufacturers’ global customers. A delay in the delivery of the suppliers delays the manufacturers’ production output. The delay in the manufacturers’ outputs triggers the corresponding delays in the customers’ purchases. The manufacturers or sellers must ensure the customers will be able to find their required product and service demands on time. Consequently, the products must reach the store shelves before the store shelves are empty. The stores and manufacturers must ensure products are reordered to prevent stock outs, or empty store shelves. The twice stage model ensures customers will

Regultion of public utilities Essay Example | Topics and Well Written Essays - 3250 words

Regultion of public utilities - Essay Example I shÐ °ll use the term in its broÐ °d sense, to comprehend Ð °ll industries over which the right to regulÐ °te hÐ °s been estÐ °blished Ð °nd efforts Ð °t regulÐ °tion introduced. It is worth while Ð °t the outset to distinguish cleÐ °rly between the speciÐ °l control over public utilities Ð °nd the regulÐ °tion of industries in generÐ °l. Under the police power, Ð ° stÐ °te hÐ °s the right to regulÐ °te Ð °ny business. This sort of regulÐ °tion hÐ °s to do with sÐ °fety devices, conditions of heÐ °lth Ð °nd well being of employees, Ð °nd, with more or less defined limitÐ °tions, the generÐ °l welfÐ °re of the public (King, 2000). The regulÐ °tion of public utilities, however, is of Ð ° different sort Ð °ltogether. It embrÐ °ces the right to control the very orgÐ °nizÐ °tion Ð °nd conduct of the enterprise. It is concerned not only with sÐ °fety Ð °nd welfÐ °re, but with the rÐ °tes chÐ °rged the public Ð °nd the returns or profits reÐ °lize d by the business, Ð °s well Ð °s with the products or services furnished. In the so-cÐ °lled unregulÐ °ted business the right to such interference is not recognized. Ð fter Ð °ll reÐ °sonÐ °ble provisions for the public welfÐ °re hÐ °ve been mÐ °de, ordinÐ °ry business is still free to furnish such services or products Ð °s it desires, chÐ °rge such prices or rÐ °tes Ð °s it is Ð °ble to exÐ °ct, Ð °nd conduct its finÐ °nciÐ °l mÐ °nÐ °gement Ð °ccording to its own purposes or contrÐ °ctuÐ °l Ð °rrÐ °ngements. The right to regulÐ °te in the speciÐ °l sense wÐ °s first recognized in the celebrÐ °ted cÐ °se of Munn v. Illinois, decided by the Supreme Court of the United StÐ °tes in 1876.

Advertising Manipulates And Persuading The Consumers Media Essay

Advertising Manipulates And Persuading The Consumers Media Essay The basic purpose of this paper is to understand the techniques used by advertisers, the propaganda they create and the real dangers they cause in modern society. Our argument is essentially unless people become aware, our society will change direction. A balanced view however cannot ignore the fact that people like to be in control of their thoughts.   Ads also give information about their products.  Some inform against disease risks, others are for humanitarian aid or for the Nations welfare but this kind of ads is not much prevalent. In the following pages, we will first look at what are the methods used by advertisers, how they manipulate dreams and yearnings; then we will turn back to the power and strategies of advertising which attract people with guilt complexes, emotional blockages and false ideas before finally examining the influences on children through various examples of commercial campaigns using transgression and appearance. The main goal of advertising is to demonstrate in every ad that consumers have an important and interesting offer and the reason to buy a product. Advertising helps a product to be sold. If it is well advertised, people will be aware of a product and it will lead to an increase in sales. Moreover, with a well marketed ad, it is easier for consumers to understand the benefits of a product and where to find it. Furthermore, people will save time and money instead of trying every kind of product. Companies use different ways to help sell and identify a product with for example, slogans which are used over and over. Advertising is aimed at people who are loyal customers. For example, make-up and beauty products are targeted at women while razors and brief-boxers are targeted at men. Slogans like Its the real thing. Coke by Coca-Cola (Bovà ©e, Thill, Dovel, and Wood 680), or Because Im worth it by lOreal but also Just do it by Nike help consumers to recognize companies. When people see t he Nike symbol, they know what to expect. Nike introduce of the best athletes in their ads and it feels to the viewers a great satisfaction, that is why they want to buy sportswear to be like Zinedine Zidane, Usain Bolt etc. Advertisers create strong, persuasive and lasting symbols. However, these repetitive slogans lead to a ballyhoo and it gets into everybody, people are no longer interested by the quality of the product but they are only focus on the brand. Sut Jhally, in the film The Ad and the Ego, said that symbolism is never natural, it is tied up with power. Advertising plays a positive key role in many aspects; it also helps health care organizations, charitable organizations and social activist groups encourage people to give money, to do voluntary work, or vote to change laws (Day 34). Agreed, but is it the good way to ask some help by broadcasting or others ads? For example, charitable organizations like Amnesty International reach out to their audience by commercials, m agazine ads. These ads help consumers to become more aware of problems and that each coin is important, as well as all the support they can give. Should not these organizations directly go and see people, be attractive, organize meetings? Another example is ads made by government for road safety but it does not mean that there are less accidents. We can also watch ads to join the army, but is a thirty second clip make people really want to join military services? We could not ignore that advertising has various negative aspects. In this paper we will focus on the methods used by advertisers, we will bring to light propaganda and underline ballyhoo to understand what has changed in consumers behaviours in the contemporary society. We will debate on what are the real goals of advertising and why it leads to a kind of corruption. The number of advertisements, exposed daily to Americans, has soared over the last few decades. Studies reveal that people see three thousands ads per day. Advertising is omnipresent, at the service station, at cinema, in toilet or during sports events, we have now two ads breaks during a film on television. Even space is not sheltered from marketing. The Russian space program has launched a rocket on which was painted a Pizza Hut logo, and some companies have even explored the possibility of putting ads in space that we could see from the earth. People are clearly obsessed by advertising. When we speak about propaganda, people tend to think of Hitlers and Stalines massacres but in this essay we point out the ways of which companies try to encourage people to buy products. They persuade people about the truth of an idea, the quality and the appropriateness (Propaganda and Persuasion: Misuse of Language and Meaning) of a product, why these shoes are better than the other ones. Propaga nda is not a simple form of communication; indeed, it is directional because people buy products to be in vogue, and it is also emotional because advertising directly appeals to human feelings, we will precisely examine it in the second part of this essay. This famous George Orwells statement Who controls the past controls the future. Who controls the present controls the past. show the relations between symbolism and power of advertising. Who choices and controls symbolisms? What are the strategies used by advertisers? Bandwagon is a common technique, it is an appeal to join the crowd because others are doing things which are victorious, that is the winning side. If someone do not that, he will be left out. For example, on TV ads, we see that everyone enjoys playing football because they wear the same tee-shirts, so we jump on the bandwagon and buy this tee-shirt. Another kind of propaganda, named testimonial, is used when a famous person is connected with an item Eight out of ten women artists recommend Chanels perfume. The next type is transfer, when the quality of the product is associated with the user. Then, we study repetition; it isnt just the apparition of the logo which works, it is the repetition of this same logo over and over which hypnotize us and force us to consume things we dont really need. As Chris McLean says, the products that stand out and say buy me, are ones that carry a logo that has been repeated to us time and time before. This sort of advertising just doesnt randomly occur. Finally, we insist on the glittering generalities which are positive meanings highly valued, which make us believe that if we buy a product our life will change. Advertisers try to gather all of theses types of propaganda to make successful ads. The challenge is not to create works of literary merit, but to meet advertising objectives. This does not mean that copywriting is not an art, however, it is simply art in pursuit of a business goal (Bovà ©e, Thill, Dove l, and Wood, 676). Unfortunately, business goal makes sense with money, and the different methods used by advertisers lead to a societys perversion in order to make profit. We can call that a brainwashing, all mankind are bewitched in a wave of advertising and it has changed consumers behavior. They linger over some headlines, some slogans or labels that serve as the come-on to get them to stop turning the page and check out ads (Bovà ©e, Thill, Dovel, and Wood, 677). The TV world becomes a self-fulfilling prophecy: the mass mind takes shape, its participants acting according to media-derived impulses and believing them to be their own personal volition arising out of their own desires and needs. In such a situation, whoever (advertisers) controls the screen controls the future, the past, and the present (Nelson 82). We have seen that advertisers use various strategies to persuade people buying products, we will now outline that people are  attracted by false  ideas and   hav e  guilt complexes and  emotional blockages, advertising influences  peoples behavior by manipulating dreams and yearnings. To support our argument, we will refer to a quotation of Northrop Frye who said that advertising is a judicious mixture of flattery and threats. Herbert Krugman noted, in a research based on the brains survey, that viewers are in an hypnotic state and mostly in trance, they were getting their beta-endorphine fix. Advertisers take hold on consumers minds, they tug at their psycho ­logical shirtsleeves and slow them down long enough for a word or two about whatever is being sold (Fowles 658). They try to draw attention to a picture, a slogan, a song by giving form to peoples deep-lying desires, and picturing states of being that individuals privately yearn for (Fowles 658). explained that the function of a display in the store is to recall the consumers experience of the product in the commercial. You dont ask for a product, the product asks for you! That is, a persons recall of a commercial is evoked by the product itself, visible on a shelf or island display, interacting with the s tored data in his brain. People in modern society no longer takes time to think about a product, its usefulness, interest that it will bring. They are enrolled in the consumer society, they go in search of having the most possible clothing, perfumes or cars. Society became too materialistic, does happiness happen with the possession of more goods? Before, people preferred having a simple life, spending weekend in the countryside, fishing, without luxurious cars and a bling-bling lifestyle but advertising pushes them into enjoying the material pleasures of a modern, technological society (Bovà ©e and Arens 687). It can be argued that there is a relationship between the Marshall McLuhans continuous pressure and the belief in the power of advertising to control customers against their will, an attitude that consumers simply have no freedom of choice when confronted with advertising persuasion (Bovà ©e and Arens 687). Emotional appeals add up to the manipulation of consumers. The use of subconscious appeals is designed to stimulate subrational impulses and desires, even if they are unacknowledged by their possessor (Fowles 659). Fowles demonstrated that ads can be classified in fifteen groups according to the appeals they communicate and he explained that his idea was inspired by Murrays list which grouped a full taxonomy of needs. In every ads we watched, we are brought face to face with appeals, there are many needs that appeal to our psychology. For example, the need to nurture corresponds to maternal instincts, each time we see something cute, precious (Fowles 664) like a child or a kitten. Advertisers use affiliation to win affection of another (Fowles 662). When someone has the feeling to be protected by an image, that is need for guidance. The need for prominence and attention can be brought together because people want to be respected, to be highly esteemed by everyone. Beauty is attractive and gives us aesthetic sensations, we call it the beauty myth; W e will tell you what is beautiful and what isnt. Our products are what make people beautiful. To be happy you must be beautiful, and to be beautiful you must buy our clothing and cosmetics. Most people are not consciously aware they are commanded to buy some products. Stuart Ewen declared that it became the assumption that the way people are persuaded is to appeal to them on unconscious levels (The Ad and the Ego). He considered that the ultimate psychology is pavlovian because ads use communication strategies that create stimuli which make people respond in a manner similar to how Pavlovs dogs were trained to salivate at the mere ringing of a bell. Advertisers make ads in order to represent everyday life, to recall customers feelings, in that way people recognize themselves; they dont see this like advertising, but just like something that is done. We have been concentrated on the psychological approach through appeals and needs which surround us in various ads, through false ideas and dreams that are conveying and again this obsession of buying with the promise of greater status, greater social acceptance and greater sex appeal (Bovà ©e and Arens 686). Our discussion of the debate leads us to the next point, childrens manipulation. Each brand has strategies and, particularly, according to the audience targeted. Currently, pocket money of young people is a significant sum to investors. Moreover, young peoplehave a strong influence on parents. They are the consumers of tomorrow, that explains the investment of major brands for customer loyalty and make them become good consumers. So, that is why brands have to adhere to their valuesà ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹, use their tools and languages. As a result, children and adolescents are targeted aggressively by food advertisers, and are exposed to a growing and unprecedented amount of advertising, marketing, and commercialism through a wide range of channels. The principal goal of food advertising and marketing aimed at children is to influence brand awareness, brand preference, brand loyalty, and food purchases among youth (Food Advertising and Marketing Directed at Children and Adolescents in the US). Teenagers need to look like group members and if not the y are cast out. The youth do not see themselves survive without the favourite sneakers wore by the group they belong. Young people need to identify with themselves and brands know that. The best example is with De Von Dutch brand. There was no advertising and it has immediately been successful. The simple fact, that celebrities wear clothing, made its name. The brand had clinched a deal with Thierry Henry and Michael Young who were systematically wearing these clothes during meetings. It can be argued that brands make use of young people to sell their products. Advertising puts the sweet flavor forward in various products they offer to young people. It is not only found in food products but also in cigarettes, cosmetics, and especially in alcoholic beverages. This abundance of sugar has resulted in a consumption more and more important and it leads to obesity problem. To be among the few messages that do manage to gain access to minds, advertisers must be strategic, perhaps even a l ittle under ­handed at times (Fowles 658). During parties students, open bars, or ferias, brands are present in order to promote or to update new products. Internet is a very attractive medium for advertisers wishing to target children. It is in the youth culture because they are growing up in a world where the Internet plays a big part in everyday life. Parents do not understand the scope of the solicitation to which their children are exposed on the Internet. At each new tab opened, an advertisement is displayed on the screen, young people are forced to pay attention. Children are often alone without parental supervision. Unlike other broadcast media, Internet advertising is not controlled. It facilitates the collection of personal information about young people and it allows to target individually children through personalized messages. It is difficult for adolescents to develop healthy attitudes about sexuality and body image when many of advertisements are filled with thin, fit, beautiful and very sexually attractive people. It can be seen that there is a link between sex appeal, physical attractiveness, popularity, success and happiness. Fashion designers like Calvin Klein, Guess resort to aggressive campaigns involving young people. These ads sell more than clothes, they also sell adult sexuality. The tobacco and alcohol industries target young people in advertisements giving an impression of being cool, independent. The Marlboro Man (696 Marlboro), with his image of independence and autonomy, struck a responsive chord among adolescent males (Advertising and Marketing Directed at Children and Adolescents in the US). Marketers publish advertisements in magazines mostly read mostly by teenagers and place advertisements near schools, on billboards, in bus shelters. They make smoking favourite of young people. They sponsor concerts and sporting events and broadcast their ads during programs listened by young people. Because marketing to children and adolescents has become so pervasive, many child advocates and media experts believe that such marketing constitutes an escalating public health problem. The intense marketing of high fat, high sugar foods, tobacco, alcohol, to young children can be considered as exploitation because they do not understand that adverts are designed to sell products and can not comprehend or evaluate advertising (Advertising and Marketing Directed at Children and Adolescents in the US). The purpose of advertising is to persuade, and young children have few defenses against such advertising. Older children and teens can be manipulated by the strong emotive messages in advertisements. (Strasburger 186). To conclude, it is necessary to remind Carrie Snows quote, who said, Advertising degrades the people it appeals to; it deprives them of their will to choose. The present study was designed to show that advertising made change peoples behaviors because it is manipulative. One of the more significant findings to emerge from this paper is that advertisers use strategies in order to take control of consumers minds to increase sales. It is a matter of money. Advertisers are conscious of peoples emotionalism and trifle with them. We have seen that marketers have various tactics to make believe that consumers need a product. Unfortunately, people are ignorant toward the control. That is why advertisers take advantage of it since the earliest years; children are under a persisting pressure and are influenced to eat more sugar, smoke more cigarettes and buy more shoes. Generally, people want to have a great social status, to be fashionable, they want to feel respected. An obvious solution to the problem highlighted in this paper would be to protect from commercial influences that may adversely impact people health, and that as a society that values man, there should be greater social responsibility for their present and future health (Food Advertising and Marketing Directed at Children and Adolescents in the US). The limitations of this study are clear, advertising has also benefits. However exploratory, this study may offer some insight into the current society in which we are living. Despite his limitations, this study does suggest that people ought to stand back from ads they see every day and understand that it is a trap to make them consume again and again.

Edwin A. Abbotts Flatland :: Abbott Flatland Essays

Flatland   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We are brought up thinking that everyone shares our views and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   that they are correct and the only right way of seeing things. In   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Flatland, a novel by Edwin A. Abbott, two men from different   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   dimensions argue about which one of their societies is right and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   more superior. They accomplish nothing because each is so closed-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   minded to the fact that what they have known all their lives may   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   be wrong. This is the case when it comes to homosexuality in   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   today's world or anything that involves looking, acting, and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   thinking differently than us.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. Square and the Monarch of Lineland are closed-minded to   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the possibility ofthere being other worlds or multiple ways to   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   seeing things different from their own. Outside Lineland all was   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   nonexistent according to the Monarch. When A. Square tried to   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   explain to him that the universe was made up of more than just   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   straight lines and points, the Monarch called these suggestions   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "impossible" and "inconceivable" (P. 46). A. Square shared his   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ideas with the Monarch because in his words he had "to open up to   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   him some glimpses of the truth" (P. 47). Neither man could begin   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   to accept the possibility that his world and his beliefs could   Ã‚  Ã‚  Ã‚  Ã‚      be in any way inferior to those ofthe other. Yet the two men   Ã‚  Ã‚  Ã‚  Ã‚      state their case for what seemed to be a long while.   During the   Ã‚  Ã‚  Ã‚  Ã‚      course ofthe conversation,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the Monarch called the Square and his ideas "uneducated,"   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "irrational," and "audacious" (P. 51). The Monarch thinks if A.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Square "had a particle of sense, [he] would listen to reason" (P.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  51). Upon listening to the opinion that Flatland is lacking so   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   much as compared to Lineland, A. Square strikes back, saying,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "you think yourself the perfection of existence, while you are in   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   reality the most imperfect and imbecile" (P. 5I). A. Square   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   continues, claiming, "I am the completion of your incomplete   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   self" (P. 51). Neither the Monarch nor A. Square could be swayed   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   to the other one's way of thinking.

Canadian Club Whisky Marketing Portfolio

MKTG 111 Group Portfolio Assignment Canadian Club Whisky December 9, 2011 Table of Contents Introduction3 Overview3 Strategic Analysis4 Recommendations5 Competitive Analysis8 Target Market Analysis9 Positioning Statement and Positioning Map10 Marketing Communications Analysis15 SWOT Analysis17 Bibliography18 Introduction The popularity and worldwide success of Canadian Club can be attributed to more than just its great flavour. Review of key marketing components has given an all around understanding of the thought process involved in ensuring the success of this company.These components include, the analysis of the product, pricing, competition, target market, position within the market, distribution, marketing communications, strengths, weaknesses, opportunities, and threats (SWOT). Overview Overall, Canadian Club’s marketing operation is effective, drawing from its classic image. The product’s target market is primarily males, aged 25-35, living in urbanized regions, with an $80,000 to $100,000 salary. Canadian Club offers a smooth taste with the industry standard potency in comparison to its competitors. The product is priced slightly below average at $24. 0 for 26 oz (LCBO, 2011). In Canada, it is mainly distributed through Crown corporations and is available at any licensed establishment, along with its competitors. Canadian Club has promoted itself as a classic beverage for mature, yet adventurous adults and has focused a great deal of attention on its unique history, in advertising and promotions. The marketing efforts of Canadian Club are unique to their competitors and have resulted in world records, including the world’s longest running international advertising campaign, and the world’s longest running promotion (Canadian Club, 2011) (Hide-A-Case, 2011).As a result of this, Canadian Club has seen an increase in sales and attention in the media. Strategic Analysis The face of Canadian Club has changed drastically over the p ast number of decades. It has fallen from its position as premium liquor to a cheaper alternative. The distribution of Canadian Club does not differentiate from its competitors due to legal restrictions and is available anywhere that liquor is sold in Canada. What sets Canadian Club apart from its competitors, however, is the price. Canadian Club is of high quality, yet their prices are set low.This gives the impression that it is of poor quality, which is damaging to the brand. Whiskies like Jack Daniels and Jameson have been successful with marketing their brands as the â€Å"cool† whiskies. Jack Daniels gained popularity after it became the drink of choice by the men of HBO’s Entourage, a show that depicts the glamourous lives of current celebrities. Canadian Club is beginning to see a comeback as a result of their sponsorship with motorsport events and illuminating their history as the whisky of choice in the 1920’s (Canadian Club, 2011).In addition to this, Canadian Club has also had the world’s longest running international advertising campaign (â€Å"The Adventure Series†) as well as the world’s longest running promotion (â€Å"Hide-A-Case†), which make their marketing efforts unique to their competitors (Canadian Club, 2011). Recommendations Canadian Club is on the right track with their recent work, highlighting their history. With television shows like Boardwalk Empire and Mad Men (both of which have promoted Canadian Club), past era themes are at the height of their popularity.This promotion can spark a new interest in people seek a similar image of old-time class (Kent, A, 2011). In the â€Å"Damn Right, Your Dad Drank It† Campaign, Canadian Club has promoted the whisky as the preferred drink to the consumers’ fathers. This promotion was very successful in bringing Canadian Club back into the spotlight in advertising. On the whole, their approach to bringing â€Å"old-school† bac k, has proven to be very successful and should be continued (Damn Right, 2009). Originally marketed as a premium liquor, Canadian Club now sets their pricing below average of liquor industry.In taste tests, Canadian Club has surpassed competitors like Crown Royal and Jack Daniels and its price should reflect this. By Marking up its price from $23. 40 for a 26 oz bottle to approximately $30. 00, consumers will observe Canadian Club to be of higher quality and value. It is highly recommended that nothing be changed about the product itself. In order to maintain its classic status, the bottle, labeling, flavour, and production process should remain true to its original state. Changing the bottle and labeling of Canadian Club may also result in being poorly received by current customers and Canadian Club may lose sales.As a result of strict Canadian liquor distribution laws, there is very little that can be done or can be recommended in terms of determining the placement of Canadian Clu b. Canadian Club is available in any licensed store and most bars across Canada (LCBO, 2011). To establish a future customer base, creating and promoting a unique new cocktail menu featuring Canadian Club as the cocktail base would be effective. There have been many Boardwalk Empire inspired cocktails created with Canadian Club Whisky, that can be made up into a small booklet, sold with a 26 oz bottle of Canadian Club.Some of these drinks include the Boardwalk Manhattan, the Tea-Totaller Teaser, and the Top Hat (Loughlin, C, 2010). Teaming up Canadian Club and HBO’s Boardwalk Empire with a new contest promotion would work beneficially for both parties. A four-day trip to Atlantic City, the setting of Boardwalk Empire, as well as the location where Canadian Club was smuggled into America during Prohibition would be an excellent promotion. This would encourage fans of both, the television show and the whisky, to participate, while also reaching out to potential customers.While it is common to find winter bundles, Canadian Club should make summer themed bundles as a way of promoting it as more than just a â€Å"cold weather† beverage. With new mixed drinks that are incorporating Canadian Club, it is recommended that they create bundles that include merchandise like t-shirts, baseball hats, and aviator-style sunglasses. Canadian Club has been granted royal warrants of Queen Victoria, King Edward VII, King George V, King George VI, and Queen Elizabeth II (Canadian Club, 2011). Creating an advertising campaign, reflecting on this would be effective.The campaign could go in one of many directions. For example, they might choose to use classic imaged with Canadian Club bottles superimposed nearby, or by using attractive, royal-themed artwork, depicting Canadian Club as a drink fit for royalty. Canadian Club has received a great deal of attention from their unique and long-running Hide-A-Case promotion. With still a number of cases that have been hidden a round the world, still unfound, there should be more marketing efforts to draw attention to this with more clues, and possibly, additional hidden cases. Competitive Analysis Target Market AnalysisTarget Market Profile| Categories| Variables| Typical Breakdowns| Geographics| Region| Ontario, British Columbia| | City or census metropolitan area (CMA) size| 1,000,000-4,000,000| | Density| Urban| | Climate| Cold, warm| Demographics| Age| 25-35| | Gender| Male| | Family size| 1-2, 3-4| | Stage of family life cycle| Adult single, adult married, no children, young children| | Income| $80,000-$100,000| | Occupation| Professional, managerial| | Education| College/university graduate| | Ethnic background| Caucasian, Asian, African-American, Hispanic| | Home ownership| Own home, rent home|Psychographics| Personality| Adventurous, mature, extraverted| | Lifestyle (Goldfarb Segments)| Fun, social, easy-going, friendly| Behaviouristics| Benefits sought| Entertainment, relaxation, socialization| | Usage rate| Medium user| | User status| Regular user| | Loyalty status| Medium-strong| Positioning Statement and Positioning Map Canadian Club Whisky is positioned in the alcoholic beverage market as smooth, pure, high quality whisky. This product is ideal for those who enjoy an adventurous and sociable lifestyle. It focuses on its revolutionary length of aging, bringing a higher quality of whisky. | | | | | | | | | | | Potent| | | | | |   | | | | | | |   | | | | | | | | | | | | | |   | | | | | | |   | | | | | Smooth|   |   |   |   | Harsh| | | |   | | | | | | |   | | | | | | |   | | | | | | |   | | | | | | ? |   | | | | | | |   | | | | | | | Weak| | | | | | | | | | | ?| Canadian Club Whisky| | | | ?| Jameson Irish Whiskey| | | | ?| Crown Royal Whisky| | | | ?| Jack Daniel's Tennessee Whisky| | | | ?| Smirnoff Vodka| | | | ?| Budweiser Lager| | | | Product Analysis Core product| Actual product| Augmented product| * The consumer may experience a feeli ng of relaxation and excitement, which creates an atmosphere of enjoyment. * A branded product; a liquid beverage within a bottle, covered with a label. | * Able to be exchanged bottle for a recycling refund. | Pricing Analysis Pricing Strategy Price: $24. 40 750 ml bottle Demand-Oriented Pricing Bundle – For seasonal holidays, Canadian Club sells bottles bundled with rock glasses for a higher price than a regular bottle, however the glasses offer a greater value to the bundle. Penetration – The average price of a 750 ml bottle of spirits is $26. 00. Canadian Club is sold at a cheaper rate to be more appealing to consumers. Competition-Oriented PricingBelow Market – Most spirits are sold for a higher price than Canadian Club. This gives Canadian Club an edge against the competition. Competitive Pricing Analysis | Canadian Club| Jameson| Jack Daniels| Crown Royal| Smirnoff| Budweiser| LCBO| 24. 40| 30. 30| 29. 85| 34. 45| 24. 45| 23. 50| SAQ| 21. 99| 30. 25| 29. 99| 29. 99| 23. 25| 22. 50| Liquor Mart| 24. 99| 27. 85| 27. 25| 26. 99| 22. 99| 22. 32| BC Liquor| 23. 75| 32. 99| 29. 99| 27. 99| 24. 99| 27. 29| NSLC| 26. 98| 30. 99| 29. 99| 29. 99| 26. 98| 25. 79| Liquor World| 23. 85| 32. 95| 27. 25| 34. 85| 22. 95| 23. 85|Distribution Analysis Distribution Strategy Canadian Club is distributed in all provinces/territories exclusively. This is due to strict laws set out provincially that control the sale and distribution of alcoholic beverages. Most provinces and territories have kept total or near-total control over the sale of liquor. Quebec and Alberta have managed their own municipal liquor stores, yet have allowed liquor sales in some retail stores. Distribution Channels Government-Owned Liquor Store (LCBO) Producer (Beam Inc. ) Producer (Beam Inc. ) Consumer Consumer Retailer (LCBO) Retailer (LCBO)The most popular distribution channel in Canada is the number of government-owned liquor stores, province-to-province. Few provinces have alte rnative channels for distributing hard liquor. Because this channel is strictly controlled by the government, the product goes directly into the retail stores from the producer. It is then available to the consumer. This retail store also acts a wholesaler to private retailers and businesses. Private Liquor Store (Liquor Mart) Producer (Beam Inc. ) Producer (Beam Inc. ) Wholesaler Wholesaler Very few private liquor stores are in operation in Canada. The liquor goes rom the producer to the wholesaler which is also the government-owned retail stores like LCBO. The private retailer must purchase their liquor from their provincial liquor wholesaler for resale to the consumer. Private retailer Private retailer Consumer Consumer Private Online Retailer (Whisky Exchange) Wholesaler Wholesaler Producer (Beam Inc. ) Producer (Beam Inc. ) Similar to private retail stores, online stores must go through the same distribution process. This means purchasing from the government-controlled wholesal er before direct resale to the consumer online. Online retail Online retail ConsumerConsumer Private Business (Fox and the Fiddle Pub) Producer (Beam Inc. ) Producer (Beam Inc. ) Government-controlled retail Government-controlled retail The distribution of Canadian Club to business is strictly controlled by the government. As such, businesses are only entitled to purchase their liquor from government-controlled retailers. Industrial user Industrial user Marketing Communications Analysis Public Relations The public relations in The Canadian Club Whisky is approached in a variety of ways. For example the fourth season premiere of  Mad Man  was the first episode that involved Canadian Club whiskey.Cumulative results of that product placement across the season: * Overall Placement Value: $495,200Audience * Reach: 13,755,960 * Overall Audience Retention: 8,671,500 * Positive Feeling from Placement: 933,984 * Influence to Purchase from Viewing: 36,040 They also hold special events suc h as Canadian Club ® Whisky Historic Treasure Hunt; where truly unique treasure hunts, starting in Windsor, Canada at the Canadian Club Heritage Centre, participants will learn more about Canadian Club's rich heritage and could possibly win $100,000.The last method they use is through their website at www. thecanadianclubwhisky. com , where show you the history behind and all there advertisement. Advertising Canadian Club has multiple advertising tools that are used to promote their product. Canadian Club is advertised in a number of ways on television. This includes television commercial advertisements, occasionally running them in movie theatre previews and product placement in hit series like Mad Men and Boardwalk Empire. Magazine advertisements are used as well as posters in subways and billboards.Canadian Club is also connected on online social networking sites such as Facebook and Twitter to allow people to hear news about the product and also voice their opinion. Canadian C lub is also involved in motorsport sponsorship including the Molson Indy, which allows the brand name to get out to thousands of spectators. Advertising is also seen in private business to which Canadian Club gives free merchandise. This merchandise includes coasters, shot glasses, shot glass pads, matts, signs, and clothing.Direct Response Canadian Club sends out sales representatives to bars and clubs in order to promote their product as well as convince the bar/club owner make a purchase or continue purchasing from Canadian Club. The LCBO offers catalogues, based on the season, which establishes a link between the consumer and Canadian Club. On the Canadian Club website, they have a micro-site that divulges their history during Prohibition in connection with the currently airing hit tv-show Boardwalk Empire.On the website, they provide links to cocktails a consumer may make using Canadian Club, educational videos, as well as photos of some of the most prominent Prohibition player s. Sales Promotion Canadian Club received its first royal patronage from Queen Victoria and her husband Prince Albert. Canadian Club has a micro-site that educates customers on its role during the Prohibition. Canadian Club also sponsors F1 driving. Starting in 1967, Canadian Club held a promotion that included hiding cases of Canadian Club all over the world.The public were given clues and to this day, still three cases remain unfound, one being in the North Pole. Location of Factor| TYPE OF FACTOR| | Favourable| Unfavourable| Internal| Strengths * Prominent brand awareness in over 150 countries * Bartenders have been using CC in their drinks since its early years * Legendary, smooth flavor * Flavours are flexible and vary for different preferred tastes| Weaknesses * Price of product(s) may be more than that of competing companies * Monopolies may create high barriers that are hard to overcome, for new companies/products wishing to enter a market (ie.Expanding) * Indirect competiti on from other companies that sell other alcoholic products may take away consumers | External| Opportunities * Growing demand for new flavours and/or access to the brand in more countries around the world * Increasing demand for Whiskey over other alcoholic beverages due to changes in preferences (socio-cultural forces)| Threats * Cheaper products with a similar taste to that of CC * Competition with other alcoholic beverages * Socio-cultural forces may influence consumer preferences| SWOT AnalysisBibliography Official Canadian Club Website. (2011). Canadian Club Import Company. Deerfield, IL. Retrieved December 8, 2011, from www. canadianclubwhisky. com LCBO Retail Website. (2011). Liquor Control Board of Ontario. Retrieved December 8, 2011, from www. lcbo. com Hide-A-Case. (2011). Canadian Club Import Company. Deerfield, IL. Retrieved on December 8, 2011, from www. hideacase. com Canadian Club – Damn Right. (2009). The Arf. Retrieved on December 8, 2011, from http://thearf- org-aux-assets. s3. amazonaws. om/ogilvy/cs/Ogilvy-09-CS-CanadianClubWhisky. pdf Kent, A. (2011, April). Canadian Club – The Unofficial Whisky of Prohibition. Good Food Revolution. Retrieved on December 8, 2011, from www. goodfoodrevolution. wordpress. com/2011/04/19/canadian-club-the-unofficial-whisky-of-prohibition/ Loughlin, C. (2010). Explore Prohibition Cocktails with Canadian Club & Boardwalk Empire. The Intoxicologist. Retrieved on December 8, 2011, from www. intoxicologist. net/2010/10/exploring-prohibition-with-canadian-club-cockt